For Press and Media

If you would like an expert opinion on for your news story or feature article, confidence and communication expert Dawn Winder is available to provide comments to the media and press on various aspects of personal branding, confidence, effective communication and networking.

Dawn writes regularly for handbag.com the leading lifestyle website, helping women to define what makes them unique so that they can develop a competitive edge Dawn also writes for fashion capital, home to London's fashion industry, providing expert tips on how you can use personal branding to become an effective communicator and stand out in a overcrowded industry.

Dawn uses personal branding strategies and coaching techniques with her clients, enabling them to build their own personal brand identity, to allow them to communicate what makes them unique and credible within their marketplace. The techniques and strategies are used to strengthen their career plan, marketing, PR and sales efforts. She provides services to individuals and small businesses, and workshops and seminars to companies and organisations on topics such as effective communication, networking for success and personal branding. For more information contact Dawn directly on: e-mail: press@i-define.co.uk tel: 0845 225 2923

Shameless communication: Uncovering the secrets of successful communication through personal branding.

In order to share with you my experiences, observations and ideas on personal branding, I have started writing a blog called "Shameless Communication" - you can find it at dawnwinder.blogs.com.

Shameless Communication is a place where I publish my latest news and reviews of current events, websites and blogs. It's an informative and inspiring tool, which will help you improve the way you communicate.

The way in which we work and communicate has evolved. Having an online presence is now crucial for building and maintaining a personal brand. People, prospects and employers use search engines such as Google to find more information about individuals and see if they are credible. This is why blogging is so important. A blog allows you to continually communicate your key assets and brand values to a massive audience.

Just as many businesses use websites to promote their services, blogs are also extremely useful for helping people to promote themselves. Blogging is one of the best tools for marketing your personal brand.

Definition of a blog: Taken from using the two words web and log and then cramming them together a BLOG was created. It is simply a website which contains periodic posts from one or more authors. These posts are usually (but not always) listed in reverse chronological order. Many blogs enable their visitors to post comments in order to create a discussion on the topic.